Giving the gift of hope to families who need it most
Behind each hamper is a family, and a story that matters
The Holiday Hamper program was started in 1996 by the Brown School social worker at the time, Cindy Blakely, who saw the devastating effects that poverty had on families, deeply affecting children in particular.
What began as a small initiative, helping just five families, has evolved into a citywide network of Toronto District School Board social workers, 48 participating schools, parent volunteers, and community donors.
Every holiday season, this network comes together to support nearly 200 families in need across Toronto., bringing relief, dignity and joy.
“When people’s basic needs aren’t met, it’s overwhelming and all-consuming, making it impossible to function. Some pure joy, even a small injection of it, can act as a morale booster and leave a lasting impact“
— Cindy Blakely, program creator, former TDSB social worker, founder of New Circles
Every hamper is personal,
because every family is unique
Social workers create confidential profiles of those TDSB families in need, sharing their stories, hardships, and resilience. They compile a personalized holiday wish list, that addresses the needs of each family member, and then pair them with donors.
By sharing each family’s story, the profiles transform the experience of assembling a hamper into a meaningful act of connection and care, something far more significant than simply putting a toy in a donation bin.
Holiday Hampers aren’t just about donating items, they’re about creating a sense of community, while bringing hope to a family that truly needs it.
‘You cannot see how impactful and meaningful these gifts are to our families; how often they are the only gifts some families receive, or see how overcome parents are with relief and gratitude. I am so thankful for your generosity and thoughtfulness as I joyously deliver on your behalf ”
-TDSB Social Worker
Hunger, stress, and instability shape children’s futures before they begin
Recipient families face significant challenges, often struggling to afford essentials such as a secure home, regular meals, or winter boots for their children
The hampers give both hope and practical support. They provide basic necessities, as well as bring a respite from daily struggles. Grocery gift cards make it possible to share a holiday meal together and the families feel part of a community that cares
The program brings Toronto schoolchildren together to help other Toronto schoolchildren, creating a circle of empathy and care
Holiday Hampers offer a wonderful opportunity to nurture children’s compassion — guiding them to take their first steps in charitable giving and embrace the true spirit of the season.
Parents and teachers are encouraged to actively involve students in meaningful discussions about the family they’re supporting — who they are, their circumstances, and the positive impact kindness can make.